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Russ Stoddard

Russ Stoddard

Here's how I roll: B Corp & Brand Expert, 1% for the Planet, Farmer, #ClimateAction #SocialImpact 🚲; Founder, Oliver Russell; co-founder Unit Co, a benefit corporation; co-founder Social Good Network.

📍 Boise, Idaho

In Sky We Trust

When you look up, what do you see? Stars? Blue skies? Jet contrails? Or dollar signs? This week I was struggling to write about climate change being the ultimate tragedy of the commons. Perhaps when my gears stop grinding that subject will make an appearance here in the future. That

Brand Design in Politics

'Tis the season and, while I don't cover political races, I do write about brand strategy and design. In this case, the two happen to merge as it's a candidate yard sign that manages to elevate an eyesore into messaging that wins. While the design

I Purchased a Purpose-Driven Pro Sports Team

Breaking news: I just joined an ownership group with Marshawn Lynch (former NFL star), rapper G-Eazy, and Billie Joe Armstrong (Green Day) to purchase a professional soccer team. Just to clarify, I joined these notables along with several thousand other investors who have invested $2.3 million toward a $3

We Interrupt this Blog Post

I was writing an entirely different blog post for this issue when I was interrupted by an email from Currently, a weather service run by meteorologist Eric Holthaus. It delivered a sucker punch that, while not exactly without years of warning, stopped me in my tracks: Planet Earth is on

There Is No Climate Refuge Except in Each Other

That's a sharp headline (says the copywriter in me). I came across it on a website when I was researching mutual aid societies. Are you aware of mutual aid societies? I think somewhere in the murk of my subconscious I’ve been peripherally aware of them, but really

Leverage Your LinkedIn for Good

There’s a lot of good that goes on with LinkedIn – never mind the superficial connection requests and the irrelevant InMails – and I’d like to share some ways I’ve found to make the experience even better. I’ve always tried to use my LinkedIn feed as a platform