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Russ Stoddard

Russ Stoddard

Here's how I roll: B Corp & Brand Expert, 1% for the Planet, Farmer, #ClimateAction #SocialImpact 🚲; Founder, Oliver Russell; co-founder Unit Co, a benefit corporation; co-founder Social Good Network.

📍 Boise, Idaho

Potpourri for 500

Godspeed: good fortune; success (used as a wish to a person starting on a journey, a new venture, etc.) All right, it’s mid-summer so we’re going to mix it up with a little of this, a little of that, or, as they like to say on the

Colorado Invents the A-Corp (Elon, Pay No Heed)

Godspeed: good fortune; success (used as a wish to a person starting on a journey, a new venture, etc.) It had to be coming. In the world of corporate governance, there’s a C Corp, and, as readers of this newsletter most certainly know, there’s a B Corp. We’

How a High-Flying Brand Lost Its Sole

Posting today about one of the more curious brand pivots/rebrands I’ve seen – that of Allbirds, the high-flying shoe manufacturer that got its wings clipped and wound up losing it sole, er, soul. If you haven’t been following the business or branding news, Allbirds announced this spring

The Odd Couple Nobody Saw Coming: Main Street and Wall Street on AI's Payday

Some days the universe sprinkles cosmic content dust right in your lap. Moments after I hit “publish” on last week’s post about democratizing the economic spoils of AI via a sovereign wealth fund, Just Capital released new polling research on how the public, investors, and corporate leaders think AI-

From Bernie to Trump: Is A Consensus Building Around Taxing AI Companies?

Did your capitalist eyeballs about bug out of your head earlier this month when Senator Bernie Sanders proposed the creation of a Sovereign Wealth Fund to be funded by a tax on the leading AI companies? Bernie’s move comes as politicians have suddenly (hello!) awakened to the negative economic

Stop The Steal

This issue is brought to you by the letter C. (Anyone else remember Sesame Street’s special way of using a few engaging seconds to teach the alphabet?) Our letter C is, lamentably, a little different than Sesame Street’s. Educational, yes – but not near as enriching. Though our letter

How a Teacher's Challenge Led Me to a Movement Now 20 Years Strong

Godspeed: good fortune; success (used as a wish to a person starting on a journey, a new venture, etc.) Fifteen years ago this summer, my son’s grade schoolteacher, Lisa Fisher, collared me after a school event and said, “Russ Stoddard, you have got to become a B Corp!” Apparently,

B Corp or Benefit Corporation? Here's the Difference (and Why It Matters)

Godspeed: good fortune; success (used as a wish to a person starting on a journey, a new venture, etc.) Welcome back to the world of work – hope you enjoyed your long weekend. Last week, I wrote about public benefit corporations that aren’t distributing their benefit reports to the public.

Are Public Benefit Corporations Hiding From The Public – On Purpose?

Godspeed: good fortune; success (used as a wish to a person starting on a journey, a new venture, etc.) I had to laugh. Midway through my annual quest to locate benefit reports published by high-profile public benefit corporations (PBCs), I queried my friend (friend?) Claude the chatbot from Anthropic,

A Mighty Rebrand

Godspeed: good fortune; success (used as a wish to a person starting on a journey, a new venture, etc.) An interview with Kim Allchurch-Flick of Mighty Measure I've known Kim Allchurch-Flick for a long time. We co-presented at a B Local gathering in Portland, Oregon,