Home
About

Sign in Subscribe

Topic

Social Impact

A collection of 21 issues

A Seedy Super Sunday

This past weekend was Super Sunday at our house. Yours, too? I guess what I'm asking: Was your Sunday super because it's the day you order seeds for the upcoming growing season? At least that's how we look at Super Sunday – the start of

Feb 13, 2024 3 min read

Money = Energy = Community

Awhile back, I wrote about the Impact Multiplier Effect, an economic concept that, applied to social enterprises, serves as a guide for companies to multiply their impact through their B2B spending. I recently published a piece here about the tech media site Platformer switching newsletter platforms, and it got me

Jan 30, 2024 4 min read

Musings and Hopes for 2024

Greetings Earthlings and fellow travelers on this spinning orb, A quick update on year-end readership as some of you have an interest in the mechanics of building a newsletter business. Since reporting two months ago, readership is up by 10% to 158 members. (Still waiting to catch 🔥) Paid supporters increased

Jan 3, 2024 3 min read

Keep Your Hoping Machine Running

Wow. December 19, already. The first day of "Jeffica," the two-day celebration we inaugurated when my younger brother reconnected with his birth mother and discovered his birthday was actually December 19, not the 20th as marked on his birth certificate. Why not commemorate it as a two-day festival?

Dec 19, 2023 3 min read

I Fought the Law and the Law Won.

OpenAI. What a cluster. If you’ve taken a breath of media-infused oxygen or even glanced at your screen over the past 10 days, you can’t have helped but catch the OpenAI drama: boardroom coup, CEO dismissed, Silicon Valley tempest, employee uprising, CEO returned to power, board of directors

Nov 28, 2023 4 min read

Building a Newsletter Business

Before we jump into the newsletter business, be sure to check out this week's Halloween-themed trivia question later in this issue - it's a fun one. So about that newsletter business: It's time to check in, as promised, with progress on building this newsletter

Oct 31, 2023 3 min read

Tag - You're It.

I occasionally write about branding and marketing because, well, I spent a career running a social impact branding agency, and also because it's critical to the success of social impact businesses. So, today I'm going to write about taglines, and highlight one in particular that struck

Oct 24, 2023 3 min read

The Three C's: Climate, Conservation, Community

As a small-scale farmer, I thought September felt weirdly warm. Tomatoes ripened on the vine beyond the normal time frame - and they're still ripening in mid-October. Peaches and pears clung to tree branches overly long - though they're all harvested and preserved in Mason jars

Oct 17, 2023 3 min read

David Aaker on Purpose-Driven Branding

We've got a treat in store for you this week, one I've been saving up to publish - an interview with the father of modern branding, David Aaker. I've been a fan of David for decades, since I first came across his second book,

Sep 5, 2023 5 min read

Oregon Boosts Benefit Corporations

The State of Oregon just became the first state government to legislate a contracting preference for public benefit corporations. House Bill 3572 was signed into law on July 31. It enables state agencies to give a 5% preference in procuring goods and services from benefit corporations incorporated in the state

Aug 15, 2023 3 min read

Subscribe to Godspeed

Don’t miss out on the latest issues. Sign up now to get access to the library of members-only issues.

jamie@example.com

Godspeed © 2024

Sign up

Powered by Ghost