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marketing

A collection of 2 issues

People and Planet First

There’s a new certification walking the block, truncating “profit” from John Elkington’s traditional triple bottom line nomenclature with a verification called People + Planet First. People + Planet First is stewarded by the Social Enterprise World Forum (SEWF), a pioneering organization founded in 2008 to strengthen the global social enterprise

Marketing Magic through Branding Moments

There's a certain delight when your customer uncovers a hidden branding "moment." Too often we marketers succumb to the drumbeat of "in your face, front and center, frequency, frequency, frequency." I'd like to suggest we invest our creativity to sneak in a