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Marketing Magic through Branding Moments

There's a certain delight when your customer uncovers a hidden branding "moment." Too often we marketers succumb to the drumbeat of "in your face, front and center, frequency, frequency, frequency." I'd like to suggest we invest our creativity to sneak in a

Should I Stay, or Should I Go?

“Should I stay, or should I go now? If I go, there will be trouble. And if I stay, it will be double.” The Clash I had another article written and queued up for this week, but on a snowy walk with the dogs I listened to the most recent

Will You Be Courageous or Cautious this Year?

What’s in a name? Plenty, turns out, especially right now in the world of corporate social and environmental impact as we navigate the transformational spasms of changing not only the way our economy works, but the way we talk about it. I’ve got to hand it to the

The Poetry of Purpose

Welcome to the "Poetry Issue." Now I know what some of you are thinking: Poetry. Ewwww. 🤮 (Perhaps as a grade-schooler you, too, had to memorize "If" by Rudyard Kipling and are still semi-scarred from the experience?) Well, before you slide into the next item on your

Wear it out and wear it again

"When you pay for quality, you only cry once." I'm reminded of this adage time and again when I wear my Patagonia clothing. Through their Worn Wear program, I've returned clothing to Patagonia for repair several times. For those of you who aren'

In Good Company: TS Designs

We're starting a new feature that will run every month or so to showcase companies I wish more people knew about, beginning today with an inspiring leader and a cool company in North Carolina. You all ought to know about Eric Henry and TS Designs. I first met