Seven Sins of Greenwashing

I was walking the neighborhood with my daughter, keeping an eye out for houses painted green as she’s contemplating hues in that spectrum to update her house with a fresh coat. At some point the neurons working this assignment upstairs in the noggin crossed connections with my role as

Great Design in Surprising Places

Occasionally a flower pops up in a field of weeds and sometimes you find great design in unusual places.  This week I reached into my mailbox and from the great wad of waste therein (most bound straight for the recycled bin), a sliver of direct mail caught my eye – the

May Day! May Day!

No, not a maritime call of distress – we were just testing a subject line with a sense of urgency that doubles its impact by fitting thematically with today's date. As you can see in the photo above, the team here at Godspeed is celebrating the first day of

Are You Part of the 1%?

It's the last day of Earth Month 🌍, people – so we're celebrating with an issue chock-full of positive developments, positive organizations, and positive people working on climate action. If you were part of the 1% back in 2011 that wasn't part of the 99% constituting

Meet One of the "Unsungs"

It seems you can't throw a stick these days without hitting a story about the sustainability and social impact initiatives of Fortune 500 companies. That's because they have paid staff and agencies on retainers to working to weave and promote these stories and position their leaders

Climate, Coffee, and Mental Health

My wife and I looked at each other after confronting a major project on our small farm. “Are you overwhelmed?” she asked. With a surge of cortisol, my shoulders tightening and chest beginning to constrict, I responded, “Oh, hell, yes.” “Oh, sheesh, good,” she replied. “Because I am, too.” A

Save Our Sandwiches

Last week during my early AM workout, rowing, I stopped to make note of an ad on the podcast I had been listening to. I sent myself an email – that's how I take my notes – writing, "Save Our Sandwiches Dot Com," into the subject line and

Women in Leadership: Dolores Huerta

Even though it's Earth Month 🌍, we're going to linger on Women's History Month 💪 for just one more issue. We'll hop into Mama Earth next week – and oh, April is also National Poetry Month, so we might sneak in a stanza or two

In Good Company: Brand Geek

March is Women’s History Month and B Corp Month – so we've been featuring women business leaders and B Corps in each issue this month. Next week we will return to our regular programming. I’ve admired Lara Pearson for a long time. It started when I saw

We Don't All Start from the Same Place

March is Women’s History Month and B Corp Month – so we’ll be featuring women business leaders and B Corps in every issue this month. We don’t all start from the same place. Boy howdy! That’s a pretty good way of framing the difference between equality (the