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Russ Stoddard

Russ Stoddard

Here's how I roll: B Corp & Brand Expert, 1% for the Planet, Farmer, #ClimateAction #SocialImpact 🚲; Founder, Oliver Russell; co-founder Unit Co, a benefit corporation; co-founder Social Good Network.

📍 Boise, Idaho

In Good Company: HigherRing

March is Women’s History Month and B Corp Month – so we’ll be featuring women business leaders and B Corps in every issue this month. As entrepreneurs and companies adapt to new ways of working more flexibly and managing overhead to account for fluid market conditions, they often turn

In Good Company: The Black Sheep Agency

March is Women’s History Month and B Corp Month – so we’ll be featuring women business leaders and B Corps in every issue this month. I first learned about Black Sheep Agency around 2017 when something – can’t remember exactly what – or someone – can’t remember exactly who – prompted

Walking the Fashion Runway with a New Business Model

Steward ownership is having a fashionable moment on the business model runway, and I think it’s a style that could transcend trend to deliver long-lasting benefits to society. I first became aware of stewardship ownership five years ago when I was introduced to Organically Grown Company, one of the

The Color of Money

It's interesting, the broad spectrum occupied by the color green: from the verdant hues of nature to the dollar-bill shade of Benjamins and other denominations that fuel the engine of our economy. Of course, these two often come into conflict, nature and money, and perhaps nowhere is the

Marketing Magic through Branding Moments

There's a certain delight when your customer uncovers a hidden branding "moment." Too often we marketers succumb to the drumbeat of "in your face, front and center, frequency, frequency, frequency." I'd like to suggest we invest our creativity to sneak in a

Should I Stay, or Should I Go?

“Should I stay, or should I go now? If I go, there will be trouble. And if I stay, it will be double.” The Clash I had another article written and queued up for this week, but on a snowy walk with the dogs I listened to the most recent

Will You Be Courageous or Cautious this Year?

What’s in a name? Plenty, turns out, especially right now in the world of corporate social and environmental impact as we navigate the transformational spasms of changing not only the way our economy works, but the way we talk about it. I’ve got to hand it to the