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Russ Stoddard

Russ Stoddard

Here's how I roll: B Corp & Brand Expert, 1% for the Planet, Farmer, #ClimateAction #SocialImpact 🚲; Founder, Oliver Russell; co-founder Unit Co, a benefit corporation; co-founder Social Good Network.

📍 Boise, Idaho

Bounced from the B Corp Bar

Today's issue is about the power of creativity, so let's jump right in. This past week four advertising agencies owned by Havas, a global advertising holding company, got bounced from the B Corp bar for unruly behavior - guzzling too much petroleum from the client pump.

The Branding of Beer

Those who know me know that I love branding, B Corps, and beer – not necessarily in that order. (I also love bikes, Boise… Hmmm…Maybe I’ve got a B thing…baby!) I periodically interrupt the regularly scheduled social impact content programming with insights on branding, and that’s what

Calling the Fashion Police

Let’s talk fashion, shall we? (First time those words have ever passed my lips.) Or if not fashion, then how about apparel, as even I wear clothes (mostly). From drawdown of freshwater resources to microplastics pollution to carbon emissions, apparel is a consequential contributor to environmental ills. So, I

Fly Your Freak Flag 2

Nothing quite like a flag as a branding symbol. As those of you who have been reading Godspeed for a while know, I’ve written about this before – which is why we’re revisiting the topic again. When we interviewed Michael Green, founder of Flags for Good, for that post,

Money talks, BS walks 🤑

Last week, I covered a new certification for social and environmental impact organizations, People and Planet First, hatched by the Social Enterprise World Forum (SEWF). This week, we’ll look at one of the certification’s differentiating points: How it proactively manifests itself in the marketplace. That manifestation is a

People and Planet First

There’s a new certification walking the block, truncating “profit” from John Elkington’s traditional triple bottom line nomenclature with a verification called People + Planet First. People + Planet First is stewarded by the Social Enterprise World Forum (SEWF), a pioneering organization founded in 2008 to strengthen the global social enterprise

Trust, but Verify

Trust, but verify. It’s an old Russian proverb that leaped into the English lexicon when Ronald Reagan turned it into a catchphrase, and a marketing weapon, against the old Soviet Union back in the waning days of the Cold War. Verification is at the heart of certifications – it’s

Elegy for a Beautiful Bird

I had a different article queued up for today, then Memorial Day arrived, and with it the opportunity for a memorial. Western tanagers are my favorite birds. Last week, my cousin Christine posted a photo on Instagram of one in her hometown of Albuquerque, NM. I DM’d her that

How Happy Are You?

The World Happiness Report was released earlier this year, and we used the occasion as a prompt to launch a member survey to gauge the happiness of Godspeed readers. We asked you to rate your happiness in three areas: your work, your personal life, and the state of the world.