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Russ Stoddard

Russ Stoddard

Here's how I roll: B Corp & Brand Expert, 1% for the Planet, Farmer, #ClimateAction #SocialImpact 🚲; Founder, Oliver Russell; co-founder Unit Co, a benefit corporation; co-founder Social Good Network.

📍 Boise, Idaho

Trust, but Verify

Trust, but verify. It’s an old Russian proverb that leaped into the English lexicon when Ronald Reagan turned it into a catchphrase, and a marketing weapon, against the old Soviet Union back in the waning days of the Cold War. Verification is at the heart of certifications – it’s

Elegy for a Beautiful Bird

I had a different article queued up for today, then Memorial Day arrived, and with it the opportunity for a memorial. Western tanagers are my favorite birds. Last week, my cousin Christine posted a photo on Instagram of one in her hometown of Albuquerque, NM. I DM’d her that

How Happy Are You?

The World Happiness Report was released earlier this year, and we used the occasion as a prompt to launch a member survey to gauge the happiness of Godspeed readers. We asked you to rate your happiness in three areas: your work, your personal life, and the state of the world.

Seven Sins of Greenwashing

I was walking the neighborhood with my daughter, keeping an eye out for houses painted green as she’s contemplating hues in that spectrum to update her house with a fresh coat. At some point the neurons working this assignment upstairs in the noggin crossed connections with my role as

Great Design in Surprising Places

Occasionally a flower pops up in a field of weeds and sometimes you find great design in unusual places. This week I reached into my mailbox and from the great wad of waste therein (most bound straight for the recycled bin), a sliver of direct mail caught my eye – the

May Day! May Day!

No, not a maritime call of distress – we were just testing a subject line with a sense of urgency that doubles its impact by fitting thematically with today's date. As you can see in the photo above, the team here at Godspeed is celebrating the first day of

Are You Part of the 1%?

It's the last day of Earth Month 🌍, people – so we're celebrating with an issue chock-full of positive developments, positive organizations, and positive people working on climate action. If you were part of the 1% back in 2011 that wasn't part of the 99% constituting

Climate, Coffee, and Mental Health

My wife and I looked at each other after confronting a major project on our small farm. “Are you overwhelmed?” she asked. With a surge of cortisol, my shoulders tightening and chest beginning to constrict, I responded, “Oh, hell, yes.” “Oh, sheesh, good,” she replied. “Because I am, too.” A

Save Our Sandwiches

Last week during my early AM workout, rowing, I stopped to make note of an ad on the podcast I had been listening to. I sent myself an email – that's how I take my notes – writing, "Save Our Sandwiches Dot Com," into the subject line and