Sign in Subscribe

Russ Stoddard

Russ Stoddard

Here's how I roll: B Corp & Brand Expert, 1% for the Planet, Farmer, #ClimateAction #SocialImpact 🚲; Founder, Oliver Russell; co-founder Unit Co, a benefit corporation; co-founder Social Good Network.

📍 Boise, Idaho

And the Moon is Made of Green Cheese

It’s time for another “green” issue, which you’d think we’d relegate to springtime or summer at the latest, but unfortunately greenwashing is a year-round biz for those in the biz of – you guessed it – greenwashing. While we’ve written about greenwashing and some of its variants previously,

Are We Already Robots?

So, curious mind here wants to know: What do you think about LinkedIn these days? I’ve been active on LinkedIn for a long while. It’s been largely apolitical, there hasn’t been much haranguing or people trying to dunk on one another, and it provides a platform to

In Search of Joy

As summer winds down, we’re taking a little detour today on our road trip for social and environmental impact. We’re going…in search of joy. Earlier this year, when the days were short and the nights were long, my wife and I both echoed a similar sentiment over

Rebranding for Impact

It’s time for one of my semi-occasional-sometimes-periodical-flights of fancy branding issues. Let me see, where should we start? How about… A…B…C…D…ESG. If only adoption of ESG was as easy as learning to recite the alphabet. As brands, ESG and its cousin DEI have had a

Beware the Dot Org

I deliberated whether to call this story “Astroturfing 101,” which may have been better for SEO but certainly less provocative for open rates than the title you just read. We’ll get into why you should beware of dot orgs in a minute, but let’s head straight into the

Would You Die for a Butterfly?

Would you give your life for a butterfly? That’s the question, asked obliquely, by a new documentary on Netflix I think might interest you. The documentary, The Guardian of the Monarchs, tells the story of Homero Gómez González, though it’s really the tale of environmental activists around the

The Universe Compels

At some point in the process of creating a new coworking space in Boise, it occurred to me that I wasn’t opening a coworking space – I was starting a new business. Subsequently, it’s occasioned a cortisol-freighted line of thinking that runs like this: “Holy crap, what in hell’