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Russ Stoddard

Russ Stoddard

Here's how I roll: B Corp & Brand Expert, 1% for the Planet, Farmer, #ClimateAction #SocialImpact 🚲; Founder, Oliver Russell; co-founder Unit Co, a benefit corporation; co-founder Social Good Network.

📍 Boise, Idaho

Beware the Dot Org

I deliberated whether to call this story “Astroturfing 101,” which may have been better for SEO but certainly less provocative for open rates than the title you just read. We’ll get into why you should beware of dot orgs in a minute, but let’s head straight into the

Would You Die for a Butterfly?

Would you give your life for a butterfly? That’s the question, asked obliquely, by a new documentary on Netflix I think might interest you. The documentary, The Guardian of the Monarchs, tells the story of Homero Gómez González, though it’s really the tale of environmental activists around the

The Universe Compels

At some point in the process of creating a new coworking space in Boise, it occurred to me that I wasn’t opening a coworking space – I was starting a new business. Subsequently, it’s occasioned a cortisol-freighted line of thinking that runs like this: “Holy crap, what in hell’

Bounced from the B Corp Bar

Today's issue is about the power of creativity, so let's jump right in. This past week four advertising agencies owned by Havas, a global advertising holding company, got bounced from the B Corp bar for unruly behavior - guzzling too much petroleum from the client pump.

The Branding of Beer

Those who know me know that I love branding, B Corps, and beer – not necessarily in that order. (I also love bikes, Boise… Hmmm…Maybe I’ve got a B thing…baby!) I periodically interrupt the regularly scheduled social impact content programming with insights on branding, and that’s what

Calling the Fashion Police

Let’s talk fashion, shall we? (First time those words have ever passed my lips.) Or if not fashion, then how about apparel, as even I wear clothes (mostly). From drawdown of freshwater resources to microplastics pollution to carbon emissions, apparel is a consequential contributor to environmental ills. So, I

Fly Your Freak Flag 2

Nothing quite like a flag as a branding symbol. As those of you who have been reading Godspeed for a while know, I’ve written about this before – which is why we’re revisiting the topic again. When we interviewed Michael Green, founder of Flags for Good, for that post,

Money talks, BS walks 🤑

Last week, I covered a new certification for social and environmental impact organizations, People and Planet First, hatched by the Social Enterprise World Forum (SEWF). This week, we’ll look at one of the certification’s differentiating points: How it proactively manifests itself in the marketplace. That manifestation is a

People and Planet First

There’s a new certification walking the block, truncating “profit” from John Elkington’s traditional triple bottom line nomenclature with a verification called People + Planet First. People + Planet First is stewarded by the Social Enterprise World Forum (SEWF), a pioneering organization founded in 2008 to strengthen the global social enterprise