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Russ Stoddard

Russ Stoddard

Here's how I roll: B Corp & Brand Expert, 1% for the Planet, Farmer, #ClimateAction #SocialImpact 🚲; Founder, Oliver Russell; co-founder Unit Co, a benefit corporation; co-founder Social Good Network.

📍 Boise, Idaho

Building a Forever Company

How Purpose Trusts Ensure Mission Outlives Founders While the big money boys of the Silicon Valley set are trying to figure out how to live forever, there’s a certain class of mission-driven founders who are finding ways to forge their company’s purpose in perpetuity. They’re doing that

Knowing When You Suck

The Forrest Gump of the Internet: Craig Newmark of craigslist I don’t normally abdicate writing responsibilities to point you to a podcast, but I’m going to do exactly that this week. And no, I’m not being lazy, I simply want to share this with you because I

Stop Talking About Your Values. Start Measuring Them.

Corporate leaders love, Love, LOVE to talk about values, even while many of these values are laughable – anodyne verging on meaningless: honesty, integrity, excellence – I mean, seriously? And beyond their generic character, many companies don’t walk the talk; their values are simply talking points for PowerPoints rather than tactics

The Courage of Youth

Lighthiser v. Trump With today’s constant stream of Big and Beautiful caca de toro from Washington D.C. capturing headlines and mind share, you may have missed this news out of Montana: A group of young people is taking President Trump to court. At the heart of Lighthiser v.

I'll Take "Things That Matter" for $1,000: A Jeopardy-Style Roundup

Back when I used to watch the game show Jeopardy! with my grandma, there was a category called “Potpourri.” Probably still is – haven’t watched it in decades and a quick Google search tells me it’s still a thing, which means I definitely know what my grandma is doing

How an Ice Cream Meltdown Sparked a Corporate Revolution

To understand the birth of benefit corporations, you must go back to the year 2000 and the acquisition of Ben & Jerry’s by Unilever. When Unilever made an offer in 2000 to acquire Ben & Jerry’s for $326 million, the Ben & Jerry’s board found itself in

Ecosia: The Little Search Engine Who Could

If you’re a follower of tech and anti-trust law, you’re aware that Google was found guilty of anti-competitive practices a year ago. Since then, U.S. District Court Judge Amit P. Mehta has been considering behavioral remedies to correct Google’s naughty behavior. But what you may have

How a Shoe Launch Led Me to Mohawk Ironworkers and Missing Women

Well, we’re going down the rabbit hole this week, led there not by the white rabbit of Alice’s Wonderland, but by a trickster rabbit of Native American lore. Tricksters play an important role in Native mythology, culture, and society. The rabbit trickster represents the triumph of the underdog

Rise of the American Jellyfish

Lickspittle. Now there’s a world. While I’ve long known of the word and its definition, I became reacquainted with it recently. Simply saying it is fun. Go ahead and try: Lick Spittle. Honoring its onomatopoetic roots makes it easy to visualize the attendant sounds: a lick, and then