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Russ Stoddard

Russ Stoddard

Here's how I roll: B Corp & Brand Expert, 1% for the Planet, Farmer, #ClimateAction #SocialImpact 🚲; Founder, Oliver Russell; co-founder Unit Co, a benefit corporation; co-founder Social Good Network.

📍 Boise, Idaho

How a Shoe Launch Led Me to Mohawk Ironworkers and Missing Women

Well, we’re going down the rabbit hole this week, led there not by the white rabbit of Alice’s Wonderland, but by a trickster rabbit of Native American lore. Tricksters play an important role in Native mythology, culture, and society. The rabbit trickster represents the triumph of the underdog

Rise of the American Jellyfish

Lickspittle. Now there’s a world. While I’ve long known of the word and its definition, I became reacquainted with it recently. Simply saying it is fun. Go ahead and try: Lick Spittle. Honoring its onomatopoetic roots makes it easy to visualize the attendant sounds: a lick, and then

AI Breaks It, AI Buys It

Four Ways to Make Technology Pay for Job Displacement In my last post (From Dust Bowl to Digital Displacement) I raised the specter of AI creating massive job loss. So, how do we pay for job retraining or even the hallelujah state promised by AI CEOs of finding our bliss

From Dust Bowl to Digital Displacement: Will We Need Another New Deal?

Reader and Godspeed supporter Emma Mattson engaged me recently in a conversation about purpose at work, pointing me to an old episode of The Ezra Klein Show. (The Case Against Loving Your Job, aired in 2021, worth the listen, and deeply influencing Emma’s view on the subject.) I listened,

The Ice (Cream) Man Cometh

With apologies to Eugene O’Neill for the headline – I just couldn’t resist 😉 – meet my old friend Jake Heusinkveld. Let’s call him the “Ice Cream Man.” Jake retired awhile back after a long career with Hewlett-Packard. I hadn’t seen Jake in a while, and my wife and

Do People Truly Find Purpose in Their Work?

A few issues back, I wrote about work being a primary driver of purpose for people (Radical Abundance), and I received a comment from reader Mark Odegard of Measure Meant that really stuck with me. I've been thinking about it ever since. It made me realize that I

How Organically Grown Company Grows Its Benefit Report

We couldn’t wait to peel back the skin on Organically Grown Company’s (OGC) delicious benefit report, which we wrote about recently (Radical Reporting). So, we had a fun back and forth with OGC’s Claire Champion, brand marketing and communications specialist, and Krista Kinder, VP of marketing and

The Rebellious Stripes Flag

As we will be celebrating our nation's 1776 birth this week, staining shirts with ketchup and mustard, flash-banging our poor dogs, and edging toward the nation's semiquincentennial (say that three times, fast) in 2026, I thought I'd feature something revolutionary with historical echoes that

Civil Resistance: It's a Percentages Game

Turns out, social change is a percentages game. And I’m not talking about 50.1% through the voting booth. Have you heard about the 3.5% rule? Until recently, neither had I, and the inner Malcolm Gladwell in me was fascinated; this small number represents a tipping point for