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Russ Stoddard

Russ Stoddard

Here's how I roll: B Corp & Brand Expert, 1% for the Planet, Farmer, #ClimateAction #SocialImpact 🚲; Founder, Oliver Russell; co-founder Unit Co, a benefit corporation; co-founder Social Good Network.

📍 Boise, Idaho

The B-wildering World of Benefit Corporations

Riddle me this, Batman: Can you be a benefit corporation and NOT be a B Corp? If you answered “Yes,” you are 100%, as Fonzie used to say, correctamundo. If you answered, “No,” then you’re just as confused as most of the world on the difference between a benefit

What I Love about Costco

Here’s what I truly love about Costco – it’s not the delicious bone-in ribeye steaks, but rather the backbone Costco puts into living its corporate values. You may have missed it over the holidays, but the beloved retailer came under fire for its DEI practices, joining a long list

Fresh and Ready to Roll

Some housekeeping to start the year. My last post of 2024 featured Woody Guthrie's resolutions (Amen!) from New Year's 1943, and I mentioned I'd share mine if I came up with any. While they probably lack the resonance of Woody's —and most

Creative Resolutions

I don't know about you, but each year I find myself challenged by the act of coming up with a worthy resolution for the New Year, so I return to those penned by Woody Guthrie in 1943 as a spark and a guide for mine – even if I

What if Charity Shouldn't Be Optimized?

I read this superb article, "What if Giving Shouldn't Be Optimized," by Emma Goldberg of the New York Times, which I'm sharing with you via a gift link. (How's THAT for giving 😉.) It explores something I've wrestled with over 4+

Illustrating Pentagram's AI (Mid)Journey

Pentagram, the world's largest independent design agency, recently showcased its work in creating performance.gov on behalf of the U.S. Federal Government. The work was led by design icon Paula Scher. More noteworthy than Scher's involvement was her team's use of an AI

Give it up for Marce the Recycler

As today is Giving Tuesday, our through line centers on the generous act of transferring our time, talent, or treasure to those in need. Let's go! Meet Sara Samaniego, aka Marce the Recycler. Sara is an influencer who promotes the act of recycling from her hometown of Bogotá,