Sign in Subscribe

Russ Stoddard

Russ Stoddard

Here's how I roll: B Corp & Brand Expert, 1% for the Planet, Farmer, #ClimateAction #SocialImpact 🚲; Founder, Oliver Russell; co-founder Unit Co, a benefit corporation; co-founder Social Good Network.

📍 Boise, Idaho

From Dust Bowl to Digital Displacement: Will We Need Another New Deal?

Reader and Godspeed supporter Emma Mattson engaged me recently in a conversation about purpose at work, pointing me to an old episode of The Ezra Klein Show. (The Case Against Loving Your Job, aired in 2021, worth the listen, and deeply influencing Emma’s view on the subject.) I listened,

The Ice (Cream) Man Cometh

With apologies to Eugene O’Neill for the headline – I just couldn’t resist 😉 – meet my old friend Jake Heusinkveld. Let’s call him the “Ice Cream Man.” Jake retired awhile back after a long career with Hewlett-Packard. I hadn’t seen Jake in a while, and my wife and

Do People Truly Find Purpose in Their Work?

A few issues back, I wrote about work being a primary driver of purpose for people (Radical Abundance), and I received a comment from reader Mark Odegard of Measure Meant that really stuck with me. I've been thinking about it ever since. It made me realize that I

How Organically Grown Company Grows Its Benefit Report

We couldn’t wait to peel back the skin on Organically Grown Company’s (OGC) delicious benefit report, which we wrote about recently (Radical Reporting). So, we had a fun back and forth with OGC’s Claire Champion, brand marketing and communications specialist, and Krista Kinder, VP of marketing and

The Rebellious Stripes Flag

As we will be celebrating our nation's 1776 birth this week, staining shirts with ketchup and mustard, flash-banging our poor dogs, and edging toward the nation's semiquincentennial (say that three times, fast) in 2026, I thought I'd feature something revolutionary with historical echoes that

Civil Resistance: It's a Percentages Game

Turns out, social change is a percentages game. And I’m not talking about 50.1% through the voting booth. Have you heard about the 3.5% rule? Until recently, neither had I, and the inner Malcolm Gladwell in me was fascinated; this small number represents a tipping point for

Radical Reporting

This week’s issue wraps up our three-part series on individuals, companies, and ideas with radical impact. You might not think of a benefit report (aka impact report) as a radical document, but in an age where DEI and ESG have been politically weaponized, that’s exactly what a public

Radical Abundance

This is the second in a three-part series focusing on the radical ideas that are surfacing among us: radical transparency, radical abundance, and radical reporting. Abundance is having a moment – from the current chart-topping bestseller by Ezra Klein and Derek Thompson (Abundance, which I haven’t yet read) to a

Radical Transparency

When I grew up – a long time ago, let’s just call it “the 60s” – the notion of radical, especially in an arch-conservative household – was anything but positive. Think “free love,” Students for a Democratic Society,” that kind of thing. Around the same time, surfers started hanging ten on the