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Russ Stoddard

Russ Stoddard

Here's how I roll: B Corp & Brand Expert, 1% for the Planet, Farmer, #ClimateAction #SocialImpact 🚲; Founder, Oliver Russell; co-founder Unit Co, a benefit corporation; co-founder Social Good Network.

📍 Boise, Idaho

What if Charity Shouldn't Be Optimized?

I read this superb article, "What if Giving Shouldn't Be Optimized," by Emma Goldberg of the New York Times, which I'm sharing with you via a gift link. (How's THAT for giving 😉.) It explores something I've wrestled with over 4+

Illustrating Pentagram's AI (Mid)Journey

Pentagram, the world's largest independent design agency, recently showcased its work in creating performance.gov on behalf of the U.S. Federal Government. The work was led by design icon Paula Scher. More noteworthy than Scher's involvement was her team's use of an AI

Give it up for Marce the Recycler

As today is Giving Tuesday, our through line centers on the generous act of transferring our time, talent, or treasure to those in need. Let's go! Meet Sara Samaniego, aka Marce the Recycler. Sara is an influencer who promotes the act of recycling from her hometown of Bogotá,

Brand Pivot: Jaguar Rebrand Crashes

I occasionally write about branding — that's how I earned my pay for 3+ decades —and licked my chops to write about Tropicana's recent rebrand debacle — not that I'm into schadenfreude or anything — it's just that I find it fascinating and hilarious how

In Search of Safe Haven

Awhile back I wrote about climate havens and the diminishing belief that we can find geographic locations beyond the reach of climate change’s more hostile effects. Ever since, I’ve had that second word, havens or, more specifically, haven, fluttering about my brain like an elusive butterfly. (We’ll

Self-Licking Ice Cream Cone

My wife came into the kitchen this morning with a devious smile on her face and said, “I just learned the best new phrase.” I rejoined, “I bet I know what it is.” She said, “What is it then?” “Self-licking ice cream cone.” “Ah, you listened to the same podcast!

Even Billionaires are Toadies

Well, one unexpected gift the election gave me was opportunity for a little fun with wordplay, always an exercise to be prized, and this episode of wordy, wordy, what’s the wordy, stars a favorite of mine. Toady. Now there’s a word. You’ll find varying definitions, but for