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Russ Stoddard

Russ Stoddard

Here's how I roll: B Corp & Brand Expert, 1% for the Planet, Farmer, #ClimateAction #SocialImpact 🚲; Founder, Oliver Russell; co-founder Unit Co, a benefit corporation; co-founder Social Good Network.

📍 Boise, Idaho

A Strip Tease and More

I’m all over the place these days, as in my internal wavelength is super erratic. (You, too? Hmm…) So, I’m just going to go with it and take advantage of my attention deficit and paroxysms by throwing a little springtime smorgasbord at you all today. Now, where should

Can Ben & Jerry's Founders Rescue Their Activist Brand from Unilever's Freezer?

I had my first taste of Ben & Jerry’s ice cream (Fudge Brownie!) about half a lifetime ago on a ski trip to Lake Placid, NY. And while I do love their ice cream and supreme creativity in product naming (Cherry Garcia, Chubby Hubby, etc.), Ben & Jerry’s

Welcome to Generation B

March is the month of Ides, Madness, Mania – and B Corps. That’s right, the third month of the year is B Corp Month, so I thought I’d take a few minutes to educate and update you all on the B Corp movement. Now I recognize we’ve got

The Paradox of Tolerance

One thing that growing older provides you is the perspective of how much you don’t know despite decades spent reading and actively trying to obtain knowledge. Case in point: The Paradox of Tolerance. I recently became aware of the Paradox of Tolerance, an ideology espoused in 1945 by the

The Doctor is Out

"I was of three minds, Like a tree In which there are three blackbirds." —From the poem Thirteen Ways of Looking at a Blackbird by Wallace Stevens You may have seen the news that Dr. Bronner’s is choosing not to renew its B Corp Certification. It’s

DEI Advocates Fight Back

Welcome to Issue 111 of Godspeed, which we're dedicating to Diversity, Equity, and Inclusion – that's right: Diversity. Equity. Inclusion. Let's go. At 94, The Queen of Boycotts Isn't Done Fighting: Dolores Huerta vs. Target As I move through my 67th year on

Here We Have Idaho

I know, I know – an Idaho-centric post, complete with Idaho’s state song as the headline, which on the surface doesn’t apply to or interest those of you outside my home state. But before you scroll to your next read, give me a few moments. Because not every fire

"The Beast is Still Up."

The catastrophic fires in Los Angeles gave me the kick in the butt I needed to purchase Fire Weather: A True Story from a Hotter World, which I'd intended to read since it was named to the New York Times 10 Best Books of 2023 list. I can’

The B-wildering World of Benefit Corporations

Riddle me this, Batman: Can you be a benefit corporation and NOT be a B Corp? If you answered “Yes,” you are 100%, as Fonzie used to say, correctamundo. If you answered, “No,” then you’re just as confused as most of the world on the difference between a benefit

What I Love about Costco

Here’s what I truly love about Costco – it’s not the delicious bone-in ribeye steaks, but rather the backbone Costco puts into living its corporate values. You may have missed it over the holidays, but the beloved retailer came under fire for its DEI practices, joining a long list