Sign in Subscribe

Russ Stoddard

Russ Stoddard

Here's how I roll: B Corp & Brand Expert, 1% for the Planet, Farmer, #ClimateAction #SocialImpact 🚲; Founder, Oliver Russell; co-founder Unit Co, a benefit corporation; co-founder Social Good Network.

📍 Boise, Idaho

The Dirty Little Secret of Benefit Corporations

It seems as if public benefit corporation (PBC) designation has become the soup de jour for some high-flying companies lately, noticeably in the tech space. OpenAI is making noise about converting into a benefit corporation. One of its rivals in the AI space, Anthropic, is already a benefit corporation, as

13 Ways of Looking at AI

A poetic musing today – it’s National Poetry Month after all, which I’ve foreshadowed aplenty in recent issues – though to hold the line a bit today’s writing does have overlap with business and technology. I first encountered the poem Thirteen Ways of Looking at a Blackbird in college,

The Prank That Took on a Life of Its Own

The congratulations are still rolling in, and I’m feeling a wee bit sheepish. A bit of an imp, a rascal. Last week for April Fools I pulled a prank. I wrote here that I would be accepting the role of social mission director for Ben & Jerry’s. Note

A Strip Tease and More

I’m all over the place these days, as in my internal wavelength is super erratic. (You, too? Hmm…) So, I’m just going to go with it and take advantage of my attention deficit and paroxysms by throwing a little springtime smorgasbord at you all today. Now, where should

Can Ben & Jerry's Founders Rescue Their Activist Brand from Unilever's Freezer?

I had my first taste of Ben & Jerry’s ice cream (Fudge Brownie!) about half a lifetime ago on a ski trip to Lake Placid, NY. And while I do love their ice cream and supreme creativity in product naming (Cherry Garcia, Chubby Hubby, etc.), Ben & Jerry’s

Welcome to Generation B

March is the month of Ides, Madness, Mania – and B Corps. That’s right, the third month of the year is B Corp Month, so I thought I’d take a few minutes to educate and update you all on the B Corp movement. Now I recognize we’ve got

The Paradox of Tolerance

One thing that growing older provides you is the perspective of how much you don’t know despite decades spent reading and actively trying to obtain knowledge. Case in point: The Paradox of Tolerance. I recently became aware of the Paradox of Tolerance, an ideology espoused in 1945 by the

The Doctor is Out

"I was of three minds, Like a tree In which there are three blackbirds." —From the poem Thirteen Ways of Looking at a Blackbird by Wallace Stevens You may have seen the news that Dr. Bronner’s is choosing not to renew its B Corp Certification. It’s

DEI Advocates Fight Back

Welcome to Issue 111 of Godspeed, which we're dedicating to Diversity, Equity, and Inclusion – that's right: Diversity. Equity. Inclusion. Let's go. At 94, The Queen of Boycotts Isn't Done Fighting: Dolores Huerta vs. Target As I move through my 67th year on